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媒体通信

Effective communications with 媒体 are critical to 十大彩票平台’s ability to carry out its mission and promote continued 支持 for the college.

有效的媒体关系为学院提供了最好的服务:

    • 通知 让公众知道我们能为他们做些什么
    • 促进 学院的成就、活动和重大事件
    • 扩大 学院的普遍知名度
    • 确保 accurate information is conveyed to the public regarding incidents and issues of a 有争议和/或敏感的性质

协议

The Vice President for 机构发展/Chief PR Officer, along with members of the President's Senior 工作人员, serve as official college spokespeople and convey the official college position on issues of general college-wide impact or significance 或者是特别有争议或敏感的情况. 调查 来自媒体的十大彩票游戏平台这类问题的报道应首先提交给媒体 副总统% 20 % 20 % 20机构% 20的进步.

Depending on the specific circumstances, the President or the Vice President for Institutional 进步 may designate another college administrator to serve as spokesperson on 一个特别的问题.

In cases of critical significance to the college, the Vice President for Institutional 进步 will work with other college officials to develop a written statement outlining the known facts of the situation and summarize the college's position. 他/她 也可能产生反应性Q&A. 公众的反应将会在学院发布 网站及时、高效.

In the event of a crisis 或紧急 situation, the Vice President for Institutional 进步 will coordinate all contacts with 媒体 and the information flow from 学院向公众开放. 在这种情况下，所有校园部门都应该参考 媒体打给机构进步办公室的电话.

与媒体互动

Members of the faculty and staff are free to respond to requests from 媒体 regarding 他们的研究、学术、教学或专业知识. 在这种情况下， Vice President for 机构发展 should be notified as soon as possible 通知他/她的联系人. 这种通知可能特别重要 if follow-up inquiries are made with other college personnel to ensure a coordinated, 一致的大学反应. 媒体查询应提交给 副总统% 20 % 20 % 20机构% 20的进步 if they involve issues with college-wide significance and/or are of a controversial 或者敏感的天性.

机构进步办公室的 通信部门 promotes the college through press releases regarding special accomplishments, events 以及活动、项目和计划. 所有发布适用于校外或外部 观众应该通过 副总统% 20 % 20 % 20机构% 20的进步.

Since positive media solicitation is an integral element of the college's communications program, any ideas for articles or pieces that would positively portray the college, 它的工作或它的社区也应该指向 副总统% 20 % 20 % 20机构% 20的进步. Likewise, the Vice President for 机构发展 should be notified about 有可能上升到十大彩票游戏平台报道水平的负面事件.

Guidelines for Communicating with the Media When the Issue is Non-Controversial and 仅限于教师/工作人员的专业领域

    • 获得 the name of the person calling, 媒体 organization and, if available, the anticipated 印刷或广播信息发布的时间. 应该包括这些信息 when the notification is made to the Interim Associate Vice President for Institutional 进步.
    • 与媒体打交道的最好方法是 及时、乐于助人、诚实. All contacts from 媒体 should be returned as soon as possible, in deference 记者的截稿日期. 最多在半天内回复电话. If that is not possible, an alternate employee (if appropriate), such as the Vice 机构发展主席 副总统% 20 % 20 % 20机构% 20的进步，应该被要求处理这个电话.
    • 确保你理解了每个问题 从媒体回答之前. 如果你不能回答这个问题，或者感到不舒服 providing a response, take the reporter's number and advise him/her that someone who 能否提供资料后会尽快与他/她联系. 后续的 联系 副总统% 20 % 20 % 20机构% 20的进步.
    • 不要提供猜测或流言蜚语. 不要用“无可奉告”来回答记者的问题.“不要居高临下。 underestimate the reporter's intelligence, but make sure the reporter understands 你的反应. 提供您的电话号码和/或电子邮件地址，以便后续问题.
    • 记住，在回应媒体时， 你可以被看作是学院的代表和代言人. 个人意见应该被清楚而仔细地识别出来.
    • 的问题 不应该和记者讨论吗 是1.法律问题.人事问题.)涉及大学诚信的问题， 例如道德或可能导致伤害他人的问题，或4.校园危机 或紧急. 请将所有此类查询提交给 副总统% 20 % 20 % 20机构% 20的进步.
    • 任何涉及特定学生信息的媒体询问 should be directed to the Interim Associate Vice President for Student Services. Such inquiries will be handled in strict compliance with the Family Educational Rights 和隐私法(FERPA). 这项联邦法律保护学生的隐私 教育记录. 可能给出的信息包括在目录中找到的信息: the student's full name, local address and phone number, dates of attendance and degrees, 获得的荣誉和证书，班级等级(e).g. 大一)，学术专业(s). Grades may only be provided to 媒体 if a student wishes to release the information 与奖励、奖学金或学术认可有关.
    • 任何媒体对EGSC教职员工的询问 应该提交给人力资源办公室吗.
    • 公开纪录要求 should be directed immediately to the Office of Legal Affairs since strict deadlines 因为回应是必须遵循的.

紧急事件/危机沟通

Crisis communications have a lasting impact on institutional reputation and public 支持. How well we convey our message to the public greatly depends on what is reported 给十大彩票游戏平台媒体. 在危机中尤其如此，在此期间十大彩票游戏平台媒体 它是我们与选民沟通的主要手段吗. 因为情绪 that usually accompany crises, images formed from crisis reporting are especially 对于塑造公众对该机构的长期印象至关重要.

In the event of a major crisis on campus, it is essential that an effective communications plan be put into effect to disseminate timely, accurate information and to ensure 将查询发送到适当的来源.

Some general guidelines for handling media relations during a crisis are as follows:

    • 不要惊慌.
    • 从来没有 说:“无可奉告.”同时, 没有什么 “不记录在案吗?."
    • 受影响人民的权利和福祉受到影响 这是最重要的. If you are in a position to do so, minimizing loss of life or injury should be your 主要的担忧.
    • 维护 良好的声誉 十大彩票平台的.
    • 表现出你的关心.
    • 提供准确的信息. If you don't know the details, don't guess or assume; refer inquiries to the Vice 机构发展主席或官方发言人.
    • 避免法律问题.

Priority will be on maintaining timely and open communications with 媒体, providing complete and accurate information that has been confirmed about the emergency situation 并为学院应对眼前的危机提供帮助. 与政府的联络 media will be conducted throughout the duration of the emergency situation. 的EGSC website will be utilized as a key medium for updating our campus community and the public on the details of the emergency situation and actions we are taking to address 所有相关问题.

A Media Center will be established in the event of a widespread campus incident/disaster. The media center will include workspace for media personnel, electricity, telephones, 互联网连接，校园和社区目录和地图. 代表的媒体池 from print and broadcast media outlets may be appointed to establish rules of conduct 对于媒体来说.

In a campus emergency, faculty, staff and students have a right not to speak with 媒体. The media has the same access to campus as any other member of the community, 所以很重要的是，尤其是在危机或紧急情况下 对你说的话和对谁说要保持警惕. Any situations where individuals feel a reporter has abused their rights should 向负责机构发展的副校长汇报.

A Communication Information Center may also be established if a high volume of incoming 电话会议.